Features & Functionality

The core functionality of the Data Pulsing Engine is to act as a real-time data quality layer to validate and qualify your contacts in CRMs (e.g., HubSpot, Salesforce, Zoho) by eliminating any external automation platforms/tools.

Data Verification & Validation

Currently, Data Pulse supports email, phone, and name fields in your contact record for validation.

• Email Verification - Classifies addresses as Valid, Deliverable, Risky, or Invalid. It also flags disposable email providers.

• Name Validation - Detects gibberish, random strings (e.g., asdfgh), and placeholder values (e.g., N/A or Test).

• Phone Number Validation - Verifies international formats and retrieves metadata, determining line type as Mobile, Fixed, or VoIP, along with carrier, location, and timezone details.

Reports and Insights

Weekly Reporting

A data quality report is generated and delivered every Monday. The report summarizes key validation metrics, trends, and data health indicators based on processed contact data.

Enable or Disable Weekly Reports

Go to the Data Pulse Settings page to enable or disable weekly report delivery.

You can opt in or opt out of receiving weekly reports at any time from the Settings page.

Analytics Dashboard

A live view of validation trends, allowing teams to see which sources are providing the highest (or lowest) quality data.

The dashboard reveals:

• Patterns in valid, invalid, and risky data

• Common data issues (e.g., increased gibberish names, disposable emails, etc.)

• Trends affecting overall data health

These insights help monitor and track data quality over time.