# Overview

Data Pulse is a real-time data quality engine designed to ensure that the information entering your Go-to-Market (GTM) stack is accurate, verified, and actionable. Data Pulse main goal is to eliminate data decay and poor input quality at the source.

By implementing a pulsing mechanism, teams see an immediate improvement in:

{% hint style="info" %}

* **Contact Quality:** Higher conversion rates by filtering out disposable or fake leads.
* **Operational Efficiency:** Less time spent by sales reps manually correcting contact details.
* **Decision Freshness:** Real-time dashboards reflect the true state of your pipeline.
  {% endhint %}

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{% hint style="warning" %}
Data Pulse is currently available for **HubSpot CRM**. Support for additional data sources will be added soon.
{% endhint %}

Want support for your CRM or Go-to-Stack? Request it [here](https://changelog.clearout.io/).&#x20;

## The Pulsing Mechanism

The core of Data Pulse is the **Pulsing Engine**, which operates as an independent data quality layer to validate any contact that enters your contact storage system (e.g., HubSpot, Salesforce, Zoho).

<table data-view="cards"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td><h4><strong>Capture &#x26; Intercept</strong></h4></td><td>As soon as a new contact is entered into your CRM system, Data Pulse intercepts the payload.</td></tr><tr><td><h4> <strong>In-Flight Validation</strong></h4></td><td>Instead of waiting for a batch process, the engine validates the data "in-flight." It checks for email deliverability, phone formatting, and name authenticity (detecting gibberish or offensive content).</td></tr><tr><td><h4><strong>Sync &#x26; Enrich</strong></h4></td><td>Pulsing is a two-way sync; once verified, the validated data is passed back to your Go-to-Stack (Salesforce, HubSpot, etc.) with additional meta-properties — validation status for email, phone, and name using Clearout's standard fields.</td></tr></tbody></table>

## Data Verification & Validation

Currently, Data Pulse supports **email**, **phone**, and **name** fields in your contact for validation.

* **Email Verification** - Classifies addresses as Valid, Deliverable, Risky, or Invalid. It also flags disposable email providers.
* **Name Validation** - Detects gibberish, random strings (e.g., `asdfgh`), and placeholder values (e.g., `N/A` or `Test`).
* **Phone Number Validation** - Verifies international formats and retrieves metadata, determining line type as Mobile, Fixed, or VoIP, along with carrier, location, and timezone details.

## Account Dashboard

The Account Dashboard provides a real-time view of your data quality, enrichment activity, and account performance, helping your team monitor trends and take action when needed.

### [Key Performance Metrics](/data-pulse/analytics.md#metrics)

Track important performance indicators and monitor how your data is trending over time. These metrics help your team measure progress, identify patterns, and make informed decisions.

### [Insights & Recommended Actions](/data-pulse/analytics.md#insights)

A live view of validation trends, allowing teams to see which sources are providing the highest (or lowest) quality data.

The dashboard reveals:

* Patterns in valid, invalid, and risky data
* Common data issues (e.g., increased gibberish names, disposable emails, etc.)
* Trends affecting overall data health

These insights help **monitor and track data quality** over time.

Once validated data flows back into your CRM, teams can put it to work across these use cases.

<table><thead><tr><th width="158">Use case</th><th>How teams use it</th></tr></thead><tbody><tr><td><strong>Segmentation</strong></td><td>Build segments from data quality signals: email status, phone status, phone line type, and name quality. Phone numbers are also enriched with country and timezone, so you can segment by location and send at the right local time.</td></tr><tr><td><strong>Personalization</strong></td><td>Personalize safely using validated fields. The name quality flag stops templates from greeting someone with a gibberish name, and line type tells you whether to reach a contact by call or SMS.</td></tr><tr><td><strong>Campaigns</strong></td><td>Target campaigns at contacts with a valid email status, so sends reach real inboxes and bounce rates stay low. Phone status and line type also let you target SMS to working mobile numbers.</td></tr><tr><td><strong>Sales outreach</strong></td><td>Give reps pre-checked contact details. Email and phone status show what is reachable, and line type shows whether a number is mobile or landline before they reach out.</td></tr></tbody></table>

### Top 5 Requests In Progress

View the five most recent enrichment requests currently being processed and monitor their progress in real time.

### Top 5 Recently Enriched

See the latest contacts that have been successfully enriched, allowing your team to quickly review recent activity and results.

<div data-with-frame="true"><figure><img src="/files/bGASs6lBQ9m7kTHEmqMN" alt=""><figcaption></figcaption></figure></div>

## Weekly Reporting

A data quality report is generated and delivered every **Monday**. The report summarises key validation metrics, trends, and data health indicators based on processed contact data.

**Enable or Disable Weekly Reports**

Go to the [Notification Settings](https://app.clearout.io/settings/notifications) page to enable or disable weekly report delivery. This is **enabled** by default. You can opt in or opt out of receiving weekly reports at any time.

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