Analytics
Monitor Form Guard performance, investigate blocked leads, and recover lost opportunities.
Use Form Guard Analytics to track form performance, review blocked leads, and recover missed opportunities across every Form Guard in your account. Analytics is account-wide, so it aggregates activity from all guards into one shared view with trends, breakdowns, and lead-level detail your team can act on.
Accessing Analytics
Navigate to the Form Guard list in your Clearout dashboard. At the top of the list page, find the row of summary metric cards and click VIEW ANALYTICS on the right.
Live data for Today
When your date range is set to Today, a Live Data badge will appear. Use the Refresh button to pull the latest real-time numbers. Other date presets show compiled totals up to the last systematic refresh
Analytics Core Tabs
Once inside the analytics dashboard page, use the side tab bar to jump between the three core areas:
Overview: Monitor macro trends, field-level frictions, overall traffic quality, and page-level performance.
Form Forensics: Look up individual leads to investigate exactly why a specific submission was allowed or blocked.
Lost Leads: Review, analyze, and export real pre-verified leads that were blocked or abandoned before reaching your CRM.
Filters & Main Scorecard
Global Filters
The controls located above the performance summary manage your entire view across the active Analytics tab.
Date range picker
Switch between presets like Today, Yesterday, This week, Last 7 days, Last week, This Month, Last Month, Last 30 Days, This Year, and Last Year, or choose a custom range. All Analytics sections refresh when this changes.
Refresh
Fetches the data again for the selected date range. The nearby timestamp shows the last fetch time.
Export CSV
Downloads the current Analytics view as a CSV file named for the active date range.
Form Monitor
The Form Monitor is the primary scorecard at the top of the Overview tab, providing five core metrics at a glance alongside period-over-period delta percentages.
Forms Submitted
Completed submissions processed by Form Guard. The sub-label reveals how many visitors started the form alongside your Abandonment Rate.
Validations
The total number of individual form fields checked (across email, phone, and name) during the selected period.
Blocked
Submissions flagged as risky, fake, or invalid and stopped before they could reach your CRM. The sub-label displays your overall Block Rate.
Allowed
Clean, high-quality submissions that successfully passed every enabled validation check.
Avg Fill Time
The average duration visitors spent filling out the form. Use this to quickly spot robotic behavior (instant fills) or confusing form layouts (abnormally long fill times).
Each card also shows a period-over-period delta. Use it to spot changes quickly.
What counts as a visitor?
A unique visitor is any browser session that loaded a page with your Form Guard script and performed some action on the form.
Forms Submitted and Validations metrics only count visitors who engaged with the form
Traffic & Lead Quality Insights
Lead Quality Breakdown
This section helps you break down exactly why submissions were allowed or blocked by merging two critical visual widgets:
Block Composition
The donut chart splits total blocked submissions across three validator categories:
Email: Failures due to invalid formatting, disposable domains, free/role-based addresses, gibberish strings, or catch-all setups.
Phone: Failures caused by invalid numbers, blocked line types (e.g., premium/voip restrictions), or restricted countries.
Name: Failures triggered by invalid characters, obvious gibberish, or profanity filter hits.
The donut center shows the total blocked count. The legend shows each category's share. A badge in the card header shows the overall block rate.
Top Reasons
Ranks the top five reasons behind blocked or allowed submissions. Use the toggle to switch between Blocked and Allowed. Use the filter pills for All, Email, Phone, or Name.
Click View More to expand the full list. Click any row to open Form Forensics with that reason pre-filtered.
Visitor & Traffic Insights
This section helps you separate traffic quality from traffic volume. It combines Unique Visitors and Countries.
Unique Visitors
The chart shows unique visitors across the selected date range. The time scale adjusts automatically for the selected period.
Look for these patterns:
Sudden spikes - often due to a new campaign or a bot wave.
Flat or zero traffic - often a sign that the Form Guard script is not loading.
Countries
The countries card ranks the countries that drive the most submissions. Toggle between Blocked and Allowed to compare suspicious traffic with genuine demand.
Each row shows the country flag, country name, validation count, and share of the total.
Act on country trends
If a country shows a high number of blocked submissions, it helps you identify where most low-quality or unwanted leads are coming from. You can use these insights to optimize your GTM strategy, targeting, and campaign efforts accordingly.
Page Insights
Page Insights breaks activity down by page URL.
Page URL
The full page URL where Form Guard was triggered.
Validations
Total validations on that page.
Allowed
Validations that passed on that page.
Blocked
Validations blocked on that page.
Block Rate
Number of Blocked divided by Number of validations for that page.
Every column is sortable. Use the URL filter when a guard runs across many pages.
How to read block rate
A high block rate usually points to one of three things: bot traffic, a strict rule, or a broken form flow. Check Form Forensics before changing your guard settings.
Form Forensics (Lead Lookup)
Form Forensics is your granular lookup tool to answer a single question: What exactly happened to this specific lead?
Searching for a lead
Search by email address, phone number, or name. Form Forensics detects the input type and returns matching validation history for the selected date range.
Lead
The input value.
Verdict
Whether the input value was allowed or blocked.
Reason
The specific reason behind the verdict.
Page URL
The page where the validation happened.
Country
The visitor's country.
Time
Relative time and exact timestamp.
The search box performs a case-insensitive partial match across all lead data, including email, phone, and name. Enter any fragment to find matching records without needing a full email, name or phone number.
Drilling in from Lead Quality
Click any reason in Top Reasons to open Form Forensics with that reason already applied. Clear the reason chip to return to the free-text search.
Exporting
Use "Export Leads" to download the current result set as CSV.
Lost Leads (Recovery Workflow)
A lost lead is a high-intent visitor who entered a fully valid email or phone number but never made it to your CRM because they abandoned the form midway or were blocked due to a secondary field failure
Use Lost Leads to recover real pre-verified leads that were blocked or abandoned before they reached your CRM.
Data Retention Policy:
Lost leads are retained on a rolling 30-day window. Because older lead data goes cold quickly, expired records are permanently purged. We highly recommend mapping out a frequent export schedule.at the table shows
Name / Email / Phone
The values the visitor entered before leaving or being blocked.
Intent
Blocked (Form Guard rejected the final submission) or Abandoned (the visitor dropped off mid-funnel).
Attempts
How many submission attempts the visitor made.
Page URL
The page where the activity happened.
Time
Relative time and exact timestamp.
Recovering a lead
Common recovery workflows include:
Email follow-up: Contact leads who entered a usable address.
Phone follow-up: Prioritize leads with reachable numbers.
Fix the block - review the case in Form Forensics, then update Advanced Settings if a real lead was blocked by mistake.
Date range and export
The Lost Leads uses its date range picker. Each query is limited to a maximum 30-day span for optimal performance. Use Export CSV to download your current view and archive your leads before they age out of the system
Make Lost Leads a daily workflow
Many teams review yesterday’s blocked and abandoned leads each day, recover the real ones, and use the patterns to refine their GTM strategy.
Related
Form Guard Overview: Learn what Form Guard does and how to install it on your site.
Advanced Settings: Configure the rules and filters that shape the verdicts shown in Analytics.
Email, Phone, and Name Field Validation: Dive deeper into the specific validator rules behind each allowed or blocked response.
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